About Lifetime IFA

Financial Advice for Life

Independent Financial Advice

We are a family run business of Independent Financial Advisers working with clients primarily in the South West of England.

We are proud to be able to provide our clients with jargon-fee, independent financial advice that is completely bespoke and tailored to their own financial goals and needs.

Our clients’ best interests are always our number one priority, ensuring they are provided with an excellent financial plan to put them on course for a long and prosperous future. We feel strongly that our relationship does not end there, and that an ongoing relationship is nurtured and maintained to ensure the plans we put in place are tailored to any changes in personal or financial circumstances that inevitably may occur over the years.

As we are independent and directly authorised by the Financial Conduct Authority (FCA), we provide affordable advice that is protected by the Financial Services Compensation Scheme (FSCS). We are not part of a large network and supply a transparent fee structure. We also have several trusted professional connections, such as solicitors and accountants that we can refer you to if you need help with an area of financial planning that crosses over to these areas.

Retire with peace of mind

Retirement Planning

When most people think of retirement, they think of pensions


Drawdown, or Flexi-Access Drawdown as it is also called, is the option to access your pension benefits flexibly…


ISA’s, General Investment Accounts and Investment Bonds…

Inheritance Tax Planning

If you would like to discuss Inheritance Tax planning with us, please do get in touch

Financial Planning Process

The financial planning process is split into 6 steps, which helps us achieve exceptional outcomes for our clients;

  • Establish & define the client and financial adviser relationship
  • Collect the client’s information
  • Analyse and assess the client’s information
  • Develop the financial planning recommendations and present these to the client
  • Implement the client’s financial planning recommendations
  • Review the client’s situation on a regular basis, at a frequency agreed with the client at outset

Meet the Team

Daniel Maddock, Independent Financial Adviser
Daniel Maddock DipFA I started my career in financial services at Friends Provident in Exeter, helping clients and financial advisers with their pensions on the New Generation Pensions team. It was extremely insightful and an enjoyable place to work, I left in 2009 and started my own practice in 2011 as a non-investment financial adviser. In 2014 I completed all the regulatory exams to provide investment advice and haven’t looked back since! Investment advice, especially …
Chloe Illman DipPFS
Chloe Illman DipPFS Having worked in Financial Services since 2008 and obtaining the Diploma in Regulated Financial Planning and Certificate in Discretionary Investment Management, I have spent the last 5 years helping clients with every aspect of their financial planning. This includes areas such as inheritance tax mitigation, bespoke investment portfolio construction and complex retirement planning. My particular area of interest is helping my clients construct and work through their own unique retirement journey. It …

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